You’ve heard somewhere that appropriate website structure helps search engines spider your page properly, but have you heard that page structure itself can influence SERP rankings?
How do I know?
After finally following my own advice, my website, which used to rank for nothing, now ranks for several big money terms and I have gone from getting no leads from my website to getting several leads per week.
What you should do:
Use either CSS or tables to get your content area to the top of your code. Do a search for "source ordered columns" if you don't know what I mean. Make sure to use headings and subheadings to break up your text for clarity and easy reading as well as SEO. Use bold and italics for emphasis. Create your menu items to read like complete thoughts. Instead of “Services", use “Web Design Services” or something similar. Don't forget to use breadcrumbs. They increase the usability of your website and create another instance of your keywords.