Beautiful colors will appeal to your visitors, draw them in and create a pleasant web site viewing experience. On the other hand, poor color choice could cause confusion or even eye strain. The use of color can have a very powerful effect on your audience and the overall impression of your web site.

Set the Mood With Colors

Colors have meaning and evoke different feelings. For instance, red implies action. That's why many politicians wear red neck ties. Green has a very soothing effect because it's found throughout nature. The mood and feel of your web site will depend much on the colors used in
the design. Do you want to portray a fun, natural, active or creative image with your web site? Choose the right colors to gain the desired effect.

Use Good Color Combinations

The general rule of thumb is to put no more than three different base colors together in any web page design. Generally speaking, this does not include a white background. You may have already noticed; the Advanced Web Design web site uses just two colors: yellow and green. With different values, shades and tints, there are many color possibilities.

Match Your Current Color Scheme

The colors you use are part of your organizations identity. It stands to reason to include them in your web site. Your web site can be designed to match the color scheme of your current publications such as catalogs, business cards or stationary. You don't have a current
identity? You don't have one that you happy with? A custom design service can work with to create one using great color.