Google Page Rank

What is Google PageRank? Of What Importance is My Web Site's PageRank?

Google PageRank (PR) is one piece of the web site promotion puzzle, and it's an important one. Google is the only search engine that is known to record a specific PageRank, but other search engines take similar information into account. PR is a measure of your web site's "importance" based on link popularity.

How Does Google Determine a Given Web Site's Popularity & PageRank?

After Google decides what your web site is all about by spidering your links and reading your content, it then considers PageRank in listing you on the search engine result pages (SERPs). You can see the currently recorded PR value on the Google Toolbar, which can be downloaded for free. This populartity is based on the amount of links from other web sites to yours, also called incoming links.

How Much Does Link Building Boost PageRank? Is It a Worthy Endeavor?

Building incoming links is necessary to increase your Google PageRank. This has become tricky business of late. Google seems to give priority to links from another page with a PageRank of four (PR4) or better. If PR is an important part of your Internet marketing strategy, build links from quality, relevant web sites. Another detail to note, it is harder to incras from a PR5 to a PR6 than it is to move from a PR2 to a PR3.

Should I Trade Links With Anyone? What Are These Bad Neighbors I've Heard Mention Of?

There are many web sites that offer link building schemes, sometimes called "link farms". Avoid "link farms" like the plague, as Google may find out about it and quite possibly remove you from their results. Stick to quality, informative web sites that relate to, but don't directly compete with your own web site.