Is a Content Management System Right for Your Website?

Why Would I Want a Content Management System? What is it For?

Does having complete control over the content of your web site appeal to you? A content management system (CMS) can give you the freedom to make important updates such as news stories and product listings from anywhere, at anytime.

Do I Have the Right Skills to Use a Content Management System?

In as little as a few hours a week you can edit your own web site with a content management system. No programming knowledge is required. Anyone who can use a computer, can manage their own web site. Even though you will not need any prior programming knowledge, a bit of training is required.

What Kinds of Content Management Systems are Available? How Do I Choose?

There are many different content management systems, many of which may be targeted to your industry. It is important to research several options before you settle on a solution. Ask for a free demonstration. Read up on news and feedback on discussion forums relating to content management. Consider a few important questions.

• What programming language is used?
• Are there any special hosting requirements?
• Will I get customer support?
• Who owns the web site when its finished?
• Is there a money back guarantee?

Who Will Develop My Content Management System? Could I Do it Myself?

A content management system doesn't automatically eliminate development costs. You could find an "out of the box" solution, but more likely you will have to hire a professional to install the software and design your web site template. If you have some HTML or CSS skills, you could configure the template yourself to suit your needs. Before attempting any changes, read the documentation carefully and make sure you have a backup copy of the software.

Will I Save Money With a Content Management System? If So, How Much?

Be prepared to make a larger initial investment. A content managed web site will likely be more expensive to develop than a basic web site, but will save money in the long run if you make frequent updates. Make sure you carefully weigh the cost of a content management system with the cost of having a web designer or other professional update your content. Generally speaking, if you don't update your site often, it will be cheaper and easier to have a professional take care of changes.

Example: If a content management system web site were to cost twice as much as a basic, small business web site, after five updates at an estimated $200 each, you would break even.

Question: If this is your web site, how will it take you make five updates and break even? Five months? Five years? Is it worth the initial investment?